Brand
A common image, a common municipality
The new brand and visual identity of the municipality of Pomarkku came into use in spring 2024. The reform work has utilized the views of municipal residents, entrepreneurs, summer residents, visitors, as well as decision-makers and management. Together, we will present Pomarkku positively in a unified way.
The municipal brand is not just a concept that guides marketing, but also what makes us unique. The brand is both a way of operating and an image of identity and how we appear to the outside world. The brand aims to unite and enhance the inner atmosphere of Pomarkku and attract new residents, entrepreneurs and tourists. With the new brand, we will make the beauty of our home municipality visible. So let's leave modesty for later and tell about the charm of Pomarkku in a lively way!
In addition to the brand renewal, we highlighted three values that describe Pomarkku: looking to the future, working together, and naturally close. You can find more detailed descriptions of the values in the brand book.
Bridge to Home – project
The municipality of Pomarkku implemented a new brand in connection with the Leader project together with the Active Northern Satakunta Association. The project aims to encourage residents to be participative in their community, improve the attractiveness of the area by developing the municipality's image work, attract residents and improve living comfort. The focus is on strengthening local identity and promoting community agency. The aim is to highlight the Leader partnership in the project, which aims to change the image of rural living.
improvement, inclusive community and promotion of local identity.
The brand book summarizes the story of Pomarkku. It introduces slogans, defines a unified visual identity and look. It also highlights the logo, colors, fonts and graphic instructions. The brand book is intended for municipal employees and elected officials, as well as all municipal residents and entrepreneurs, as an aid and tool when talking about Pomarkku. The brand book guides communications and marketing. It is used in the municipality's marketing, internal communications and everyday operations. A unified look and message support awareness and create an image of Pomarkku.
Access the brand book here.
The municipal logo is a key part of the municipality's visual identity and appearance. The logo is used extensively in all of the municipality's own operations and marketing communications. The use of the logo is subject to permission. The use of the logo must be strictly regulated to ensure that the logo represents the municipality appropriately in all contexts.
Private operators must apply for official permission to use the logo. Permission may be granted if the use of the logo is seen to promote the goals set for the municipality's marketing communications, or if another justification for the use of the logo is presented. The use of the logo must not conflict with the municipality's values or image. The logo must not be used in contexts that are unethical, offensive, misleading or illegal. The use of the logo for commercial purposes requires that the municipality approves in advance the products in which the logo is used. Permission is granted by the mayor.
The logo must be presented in a way that supports a positive image of the municipality. The use must follow the graphic guidelines specified in the municipality's brand book, such as the logo's colors, size, design and placement.
Logos to download here: